KATZ was born out of a desire to create beauty, to inspire the surrounding in which we live every day.
As such, it is not limited to any single form or genre, material or medium. It is a collection of artworks, populating the spectrum from wall art to sculpture, from home decor to video art. Designed, created, produced for no other purpose than the thing itself, than the contemplation of beauty in all its forms.
Below is a brief history of the brand and the artist behind it.
I care about beauty. I care about what it gives us, what it represents. The famous psychologist Abraham Maslow described the hierarchy of human needs as going from the most basic (such as food, sleep and shelter) up to self-actualization at the top of the pyramid. Beauty, to me, is self-actualizaiton. It is the highest form of human expression. It is our way to connect with Spirit, where Spirit is that part of us that transcends us and makes us look towards the infinite.
What I present here, my work, is my understanding of beauty. My take on what is beautiful, what is unique, what moves me. That is the primary determinant. As such my work has no overt meaning. It is not really a discourse on anything. Although if I had to chose something it would be on the strangeness of being able to simulate alternate worlds inside a computer.
For me the work is about a search for truth, and the many different expressions it can take on a journey inside alien universes. My tools are digital simulations. My ideal is for a constant search for beauty. My quest is for you to touch the infinite, if only for a brief moment, while contemplating art.